Richard Montañez Files Lawsuit Against PepsiCo Over Flamin' Hot Cheetos Claims

Richard Montañez has initiated legal action against PepsiCo and Frito-Lay, seeking a court order to affirm his role as the creator of Flamin' Hot Cheetos. The lawsuit was filed in the Superior Court of California in San Bernardino, with Montañez asserting that he not only developed the product but also fostered a cultural movement around it. His claims are detailed in his book, "Flamin' Hot," where he recounts his journey within the company. PepsiCo has previously contested Montañez's narrative, stating that the success of Flamin' Hot Cheetos was a collective effort involving multiple employees. In a statement to FOX Business, the company acknowledged Montañez's significant contributions during his 40-plus-year career but emphasized that his story does not solely define the product's origin. They described his experiences as "far from being an urban legend," recognizing his initiative in proposing new product ideas. The lawsuit seeks a jury trial, along with damages and restitution, as Montañez insists on his rightful recognition. "I will not let them silence me," he declared in the press release from his law firm, Ellis George LLP. The case highlights ongoing debates about authorship and recognition in corporate environments, particularly regarding iconic products that have become cultural staples. FOX Business has reached out to both PepsiCo and Montañez for further comments on the matter, as the legal battle unfolds.