Kaepernick Launches AI Storytelling Platform Lumi for Creators

Colin Kaepernick is set to launch Lumi, an AI storytelling platform designed to empower creators to tell and own their narratives. While the concept of an AI subscription service, distribution platform, and revenue-sharing model is not groundbreaking, Kaepernick emphasizes the thoughtful implementation of these tools. In a recent interview, he expressed concern over how narratives about him have been shaped by others, highlighting the importance of creators having control over their own stories. Lumi aims to function as a comprehensive media company, eventually expanding into video content. The platform will provide creators with tools to develop their characters and stories through a text-based AI model, allowing them to publish their work digitally on Lumi’s website. Additionally, Lumi seeks to simplify the physical publishing and merchandising process, enabling creators to focus on storytelling while the platform manages the business logistics. Kaepernick, who has been a civil rights activist for nearly a decade and leads the Know Your Rights Camp, is committed to ensuring that Lumi serves its users effectively. He believes that by prioritizing the needs of creators, the company will naturally achieve success. Kaepernick, who has been on the board of digital publishing platform Medium since 2020, is focused on product development and is optimistic about entering the competitive storytelling space. He asserts that AI will significantly enhance how narratives are represented, and with Lumi, he aims to create a supportive environment for creators to thrive.