Lamborghini prioritizes customer preference for ICE engines over electric vehicles

In California, Lamborghini recently unveiled a limited-edition hybrid supercar named Fenomeno, which features a naturally aspirated V12 engine. All 29 units of this performance vehicle have already been sold, demonstrating significant demand for high-performance ICE vehicles. Meanwhile, due to the stagnating acceptance of electric vehicles in the automotive market, Lamborghini has decided to delay its electrification efforts. The upcoming generation of its Urus model will continue to utilize a plug-in hybrid setup instead of transitioning fully to electric power. Stefano Winkelmann, the CEO of Lamborghini, emphasized their focus on fulfilling customer desires, stating that their clients prefer the traditional ICE engines that have defined the brand. Although the company has the capability to design powerful electric cars, they will not pursue this route unless there is a demand from their customers. Winkelmann remarked that Lamborghini is committed to designing and producing cars that meet the expectations and dreams of their clientele, which currently points towards a strong preference for gasoline-powered vehicles. Additionally, Lamborghini faced challenges this year due to fluctuating market dynamics and tariff implications that affected pricing strategies. With tariffs currently at 27.5%, the company has absorbed a majority of this cost increase, passing on only a portion to customers. Despite these challenges, Lamborghini remains optimistic about maintaining its luxury car market presence and continues to focus on offering high-performance vehicles. The automotive landscape is evolving, but for now, Lamborghini's commitment to traditional performance vehicles remains strong, aiming to preserve the brand's identity and meet the desires of their devoted customers. The uncertainty in global markets has led to strategic decisions that prioritize production capabilities, regulatory contexts, and customer preferences. Lamborghini stands poised to adapt when the conditions are ripe for fully electric models, but as of now, its immediate future lies in hybrid technology while leveraging the allure and performance of naturally aspirated engines. The future may compel a reevaluation of customers' desires in terms of electrification, but Lamborghini's stance for the time being is firmly grounded in traditional performance traits that define the luxury supercar market.