Jul 5, 2025, 12:00 AM
Jul 5, 2025, 12:00 AM

Hertz customers face hefty fees for minor car damage due to AI scanners

Highlights
  • Hertz has implemented AI scanners to identify vehicle damage at rental returns.
  • Customers are facing significant fees for minor scratches and dents, sometimes in excess of $400.
  • Many individuals believe that the fees are not transparent and feel pressured by the company's billing process.
Story

In the United States, Hertz has introduced AI-powered scanners to detect damages on rental cars upon their return. This technology, developed by UVeye, has led to an increased number of customer complaints regarding excessive charges for minor scuffs and dents. Many customers have reported being billed for seemingly insignificant damages, with some facing fees as high as $440, as experienced by one individual after a one-inch scuff was identified. These developments seem to stem not only from the efficiency the technology promises but also a troubling pattern of elevated fees that have angered consumers. In accordance with this system, customers are notified of damages within moments of returning their vehicles, often leading to frustration as they realize the charges. For instance, one traveler noted he was billed over $195 for a minor ding, despite reaching out to the customer service team for clarity. Unfortunately, their complaints were met with a firm stance from Hertz, which firmly supports the AI system's assessments and the fees incurred as a result. This situation has raised concerns around transparency and the company's processes. Customers have criticized the administrative and processing fees as vague, and they often have to deal with long wait times for responses to disputes. People feel the inability to discuss disagreements with a live representative adds to their dissatisfaction. While Hertz asserts that their initiative seeks to enhance customer experience by optimizing the inspection process, many see it as a revenue-maximizing strategy instead. Adding to the complexity of this situation is Hertz's financial history. The company has faced challenges following its significant investment in Tesla electric vehicles, leading to lackluster consumer demand and concerns over potential financial repercussions. As a result, the controversial AI damage detection approach might be a misguided attempt to recover lost income and solidify profitability in a competitive market.

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