Maruti Suzuki focuses on customer-centric innovations for greener mobility

Maruti Suzuki India Limited, under the leadership of Partho Banerjee, Senior Executive Officer of Marketing & Sales, emphasizes customer-centric innovations to maintain its market dominance. The company is committed to addressing the evolving needs of consumers by offering a diverse product portfolio that includes multi-powertrain options. This strategy aims to enhance customer value and satisfaction while ensuring the brand remains relevant in a competitive landscape. The automotive giant recognizes the growing demand for greener mobility solutions, including electric vehicles (EVs) and strong hybrid technologies. Maruti Suzuki is expanding its hybrid offerings in response to government incentives and consumer preferences, with a focus on fuel efficiency and performance. The company currently boasts the largest CNG portfolio in the industry, with plans for CNG vehicles to constitute a significant portion of its lineup by the end of the decade. Maruti Suzuki's approach to future mobility is tech-agnostic, believing that various technologies such as Ethanol, CNG, CBG, EVs, and Strong Hybrids will coexist. This perspective is crucial for emission reduction and aligns with the company's commitment to sustainability. The brand aims to boost customer confidence through these initiatives, reinforcing its philosophy of prioritizing customer needs. As the automotive industry evolves, Maruti Suzuki is poised to adapt its marketing and sales strategies to meet the aspirations of a price-sensitive Indian market. The company’s focus on innovation and customer-centricity is expected to solidify its leadership position in the coming years.