Exploring Lanzarote: Discovering the North Beyond Mass Tourism

In 2022, a boutique hotel named Casa de las Flores was opened in Teguise, Lanzarote, by Cubillo and designer Gigi de Vidal, who aimed to promote sustainable tourism. This initiative aligns with a growing movement against mass tourism in the Canary Islands, highlighted by protests earlier in the year where thousands demanded limits on tourism growth. The protests emphasized the need for a more sustainable approach to tourism, rather than a complete rejection of it. Teguise, once the capital of Lanzarote, has seen a rise in boutique hotels and residences in recent years, attracting visitors to the less-explored northern region of the island. The area is characterized by its rugged landscapes and unique charm, contrasting sharply with the more commercialized southern beaches. The local market in Teguise showcases the vibrant culture, with vendors selling handmade goods and live music enhancing the atmosphere. The drive through La Geria, known for its distinctive grape-growing techniques, reveals the island's natural beauty, with vineyards nestled in volcanic soil. Visitors can also enjoy the stunning Famara beach, which exemplifies the raw and wild beauty of Lanzarote's northern coast. This part of the island offers a different experience, focusing on nature and local culture rather than mass tourism. The shift towards smaller-scale tourism reflects a broader desire among locals and visitors alike to preserve the island's unique environment and heritage. As more travelers seek authentic experiences, the northern regions of Lanzarote are poised to become a focal point for sustainable tourism efforts.