Airbnb connects hosts to hire help: a new support network

In October 2024, Airbnb launched a new co-hosting service aimed at assisting hosts in managing their properties more effectively. This service, part of the company's Winter Release, is now available in over 10 countries and features a network of more than 10,000 co-hosts. The initiative is designed to bridge the gap between the high demand for listings and the limited supply by enabling homeowners who lack time to host to connect with experienced co-hosts. The co-hosts, many of whom are superhosts, can assist with various tasks, including managing bookings and communicating with guests. The introduction of this co-hosting network follows years of piloting similar services in select countries. Airbnb's CEO, Brian Chesky, emphasized that the platform is not entering the property management business but rather facilitating connections between hosts and co-hosts. The company aims to alleviate the intimidation many potential hosts feel about starting their Airbnb journey by providing them with trusted support. Additionally, the co-hosting feature is integrated into the Airbnb app, allowing hosts to compare co-hosts based on personalized recommendations. This includes factors such as location and hosting experience. The service is expected to enhance the overall hosting experience and increase the number of available listings on the platform, addressing the growing demand from travelers. Overall, this strategic move reflects Airbnb's commitment to expanding its services and improving the hosting experience, ultimately aiming to attract more homeowners to the platform.