Sep 9, 2024, 6:00 AM
Sep 9, 2024, 6:00 AM

Kristen Wiig stars in Dunkin\"s new Dunkalatte campaign this fall

Highlights
  • Dunkin' launches the Dunkalatte, a new coffee drink combining espresso and coffee milk for a creamy, unique flavor.
  • Kristen Wiig stars in the ad campaign, portraying various humorous characters to promote the Dunkalatte.
  • The campaign aims to make the Dunkalatte a popular choice on Dunkin's fall menu, showcasing the brand's fun and approachable image.
Story

This fall, Dunkin' introduces the Dunkalatte, a new coffee creation that combines rich espresso with coffee milk made from whole milk and coffee extract, resulting in a unique, creamy drink. The Dunkalatte is designed to sip like a latte while tasting like a melty milkshake, appealing to coffee lovers looking for something different. Kristen Wiig has been chosen as the official spokesperson for this innovative drink, showcasing her comedic talent in a series of humorous ads. In the campaign, Wiig portrays various colorful characters, including a 'Drink Engineer' and 'Chief Beverage Officer,' as she humorously advocates for the Dunkalatte. Her playful energy and signature wit aim to capture the drink's irresistible allure, making her the perfect partner for Dunkin' in this venture. The campaign is part of a broader partnership with Artists Equity, the company founded by Ben Affleck and Matt Damon. Dunkin' aims to make the Dunkalatte a staple of its fall menu, emphasizing the fun and approachable nature of the drink. Jill McVicar Nelson, Dunkin's Chief Marketing Officer, expressed confidence in the Dunkalatte's potential, highlighting the challenge of introducing coffee milk to a wider audience. The brand's mission is to create a drink that embodies the essence of Dunkin'—crave-worthy and enjoyable. To celebrate the launch, Dunkin' has made exclusive merchandise available for fans, including a Dunkalatte Beanie and matching apparel. This initiative not only promotes the new drink but also engages customers in the Dunkin' experience, encouraging them to stay connected through social media and the Dunkin' blog.

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