InvestHK director promotes Hong Kong as a business gateway in Eastern Europe and Middle East
- InvestHK's Director-General of Investment Promotion, Ms. Alpha Lau, is visiting Istanbul, Budapest, and Cairo to promote Hong Kong as a business hub.
- The initiative focuses on enhancing economic ties with key economies under the Belt and Road Initiative.
- These efforts aim to showcase Hong Kong’s advantages for companies looking to expand into Asia-Pacific markets.
On May 10, 2025, Invest Hong Kong (InvestHK) announced initiatives aimed at strengthening economic ties with Türkiye, Hungary, and Egypt. Ms. Alpha Lau, the Director-General of Investment Promotion at InvestHK, is set to visit these countries in a series of meetings and seminars designed to highlight Hong Kong’s strategic advantages as a business hub. The initiative emphasizes the significance of Hong Kong's role as a springboard into the Asia-Pacific region for enterprises in these key economies, aligned with the Belt and Road Initiative. Lau’s visits include events designed to engage local businesses and media, showcasing Hong Kong’s favorable business environment and opportunities for expansion into the Mainland and beyond. The backdrop for these meetings is framed by Hong Kong's unique economic position as a global financial center and the practical benefits it offers to foreign businesses. With facilitating agreements in place, such as the comprehensive avoidance of double taxation pact with Türkiye, and a strong innovation ecosystem that includes nearly 10,000 companies from abroad, Hong Kong is portrayed as uniquely equipped to act as a facilitator for trade and business ventures. Over the course of her trip, Lau is expected to meet with a variety of stakeholders in each country, including enterprises eager to expand their reach into Asia. The focus on Hungary and Egypt is also critical, as both nations have seen increasing trade with Hong Kong, with significant bilateral merchandise trade reported. The establishment of InvHK’s second office in Izmir, Türkiye, emphasizes a commitment to fostering these bilateral relations further. Overall, this series of diplomatic and promotional engagements signifies Hong Kong's strategic desire to utilize its resources and position in the global economy to better serve as an entry point for companies eager to explore the opportunities available in Asian markets. The efforts reflect a long-term vision aimed at aligning business interests among these countries with the broader dynamics of trade in the context of Hong Kong's evolving economic landscape.