Airlines compete for free Wi-Fi as demand soars in 2024
- Air France, along with other airlines, is set to offer free high-speed Wi-Fi by 2025 to enhance passenger connectivity.
- The introduction of low-orbit satellite technology, like Starlink, promises to provide higher-quality internet compared to traditional systems.
- While improving connectivity may drive loyalty, airlines must find ways to manage passenger behavior to maintain a respectful flying environment.
In recent months, airlines such as Delta, United, and Air France have intensified their efforts to provide free high-speed Wi-Fi to passengers as competition in the aviation industry grows. Set to introduce this service in 2025, Air France's client experience head Fabien Pelous acknowledged that current internet provision was inadequate. The introduction of low-orbit satellite technology, like Starlink, is expected to enhance connectivity and video streaming capabilities on flights. Previous satellite systems, which operated from high altitudes, faced challenges in delivering fast internet due to latency. Airlines now hope to elevate customer satisfaction levels by making Wi-Fi free, albeit primarily to loyalty program members. But this strategy also creates opportunities to increase customer engagement and boost loyalty program sign-ups. While the ambition is to improve connectivity, airlines recognize the potential issues that could arise from passengers becoming disruptive while online. Maintaining a respectful cabin atmosphere is essential as flight attendants are already managing how passengers behave in-flight. The introduction of free high-speed Wi-Fi signals a shift in how airlines approach passenger connectivity, transforming in-flight experiences profoundly over the next few years as they adapt to new technologies and customer expectations.