Over 2,000 people join forces to wrap gifts for charity

In a significant charitable event held recently, more than 2,000 Sky team members came together to wrap gifts simultaneously across multiple locations including London, Ireland, Italy, and Germany. This event, known as the Big Sky Cares Wrapathon, aimed to support various charities in their efforts to provide for vulnerable communities during the festive season. The gifts, comprising toys, books, and puzzles, were intended for nearly 30 charities, among them The King's Trust and the NSPCC. The event was also officially attended by an adjudicator from Guinness World Records, who verified that a new world record had indeed been established for the greatest number of individuals participating in such an activity concurrently. Former UK Prime Minister Gordon Brown, the founder of The Multibank, expressed his gratitude towards Sky Cares, emphasizing the positive difference the initiative was making for those in need. Additionally, Jonathan Townsend, the CEO of The King's Trust, highlighted the collective effort that led to the achievement and its meaningful impact on disadvantaged communities, particularly during the holiday season when support is crucial. This event was integrated into Sky's broader volunteering program, which focuses on uplifting local communities. Dana Strong, CEO of Sky Group, praised the substantial turnout and the effort by colleagues, remarking on both the record-setting achievement and the essential community assistance provided through this initiative. Dana noted with pride that the Sky Cares and Sky Up programs are integral aspects of Sky's identity and commitment to community service. Beyond this initiative, Sky Cares plans to donate over 6,000 gifts this holiday season and has also organized festive gatherings for older people to help alleviate loneliness, demonstrating a comprehensive approach to community welfare through social events and direct support. In essence, this extraordinary event not only broke a world record but also fostered a strong sense of community spirit among the volunteers, uniting them around a cause that reaches thousands of underserved individuals, especially during a time synonymous with giving and support.