Brewdog faces backlash as ten bars close across the UK

In the United Kingdom, Brewdog announced plans to close ten of its bars, including its first bar opening location in Aberdeen, effective July 26. This decision will jeopardize nearly 100 jobs and caused significant concern among employees as a consultation period of at least 14 days for staff will commence following the closures. The Scottish brewery stated that despite efforts to sustain these locations, they have struggled to remain commercially viable, prompting a review of their business strategy. The closures are part of a broader refresh of Brewdog's estate, aimed at adapting to various external pressures. Founder James Watt highlighted rising costs, increased regulation, and economic challenges faced by the hospitality sector as key factors influencing the decision to shut down these venues. The company emphasized that this move is not merely reactive to current market difficulties but is seen as a necessary step toward redefining the bar division, focusing on long-term growth and profitability. Brewdog is not abandoning its ambitions entirely, as officials indicated plans for growth remain in place. The company intends to open larger bars in strategically selected 'destination' locations and is also planning to create smaller community-oriented bars to better connect with customers. The spokesperson reassured that efforts will be made to minimize the impact on employees, and many affected team members will be offered new positions within the Brewdog network, while others will receive support during the transition. As Brewdog undertakes this significant operational shift, it remains to be seen how the closures will affect its brand loyalty and customer base in the United Kingdom. Nevertheless, the announcement has sparked varied reactions among stakeholders and the general public, as the decision to close these bars coincides with ongoing discussions about the future viability of hospitality businesses amidst challenging economic conditions.