Frank August bourbon takes the top spot among American whiskies

In 2025, the International Wine and Spirits Competition, which has been running since 1969, held its latest judging event. The competition is renowned for its rigorous evaluation of spirits, receiving entries from over 90 countries. Esteemed judges award scores out of 100 across several categories, emphasizing the quality and uniqueness of each spirit. This year, Frank August bourbon, a non-distilling producer based in Kentucky, garnered significant attention as it received the highest score among American whiskies. Priced at $77, this bourbon has a noteworthy profile, aged for a minimum of four years and bottled at 100 proof. It is believed that the bourbon is crafted from a blend of 10-15 barrels, resulting in a small batch that reflects both quality and distinctiveness. The tasting notes highlighted by the competition define it as having an enchanting aroma of apple tart, custard, and dried apricots. Upon tasting, judges observed flavors of buckwheat honey, vanilla, and warm spices, finishing with a hint of leather. This high-quality bourbon offers a bold experience without overwhelming the palate with alcohol, thus appealing to discerning whiskey enthusiasts. Launched in 2022 by Johnathan Crocker, a former fashion executive, the brand emphasizes an attractive presentation, featuring an auburn-hued liquid in a label-less bottle. Its packaging strategy, focusing on the quality of the drink itself, could attract consumer curiosity and conversation. Following this accolade, it is likely that the brand’s recognition will grow, appealing to whiskey lovers eager to sample refined selections. The success of Frank August at the competition could signify a shift in market trends, encouraging a greater appreciation for craft bourbons in a category often dominated by larger producers. In light of its newfound prestige, retailers and consumers alike anticipate an increase in demand for this once-obscure spirit, suggesting that the conversation around bourbon and American whiskey may soon evolve with Frank August leading the way.