Paralympics 2023: Making the Games More Accessible Than Ever

The 2023 Paralympics have seen significant advancements in accessibility, particularly through NBC's coverage. The network has introduced real-time audio descriptions and closed-captioning, enhancing the viewing experience for individuals with disabilities. This marks a notable improvement from previous years, with NBC's commitment to inclusivity being a core value at Comcast and NBCUniversal. The goal is to raise awareness and promote the Paralympics alongside the Olympics, as many viewers are still unaware of the events and the athletes involved. Simone Biles' advocacy on social media has helped draw attention to the Paralympics, highlighting the exceptional talent of the athletes competing. NBC's efforts to co-promote the events aim to increase viewership and engagement, with the hope that once people discover the Paralympics, they will become lifelong fans. The network's approach includes ensuring that the commentators are knowledgeable about the sports they describe, which is crucial for delivering accurate and engaging content. Feedback from audiences has been overwhelmingly positive, indicating a strong desire for more accessible features in future broadcasts. NBC's team is committed to evolving their practices based on audience input, ensuring that accessibility remains a priority. The aim is to create a lasting legacy for the 2028 Games that positively influences societal attitudes towards individuals with disabilities. Overall, the ongoing efforts by NBC and Comcast to innovate and improve accessibility in sports broadcasting reflect a broader commitment to inclusivity, with the potential to change perceptions and increase participation in the Paralympics.