Kia reveals new affordable electric vehicles at EV day in Spain

On February 27, 2025, Kia celebrated its EV Day in Tarragona, Spain, with the unveiling of several all-electric vehicles: the EV4 sedan, the EV3 hatch, and the PV5 electric van. This event highlighted Kia's commitment to producing smaller, more affordable electric vehicles, positioning the EV4 for sale in the United States after its initial concept reveal two years prior at their Korea EV Day. Kia's new production facility in South Korea is capable of creating 150,000 vehicles per year, allowing for customization based on market demand, a factor emphasized by CEO Song during the event. Kia is pivoting to a 400 V powertrain architecture for these new models, contrasting the older 800 V technology used in previous models like the EV6 and EV9. While this shift results in slightly longer charging times—about 30 minutes to charge from 10% to 80%—it significantly reduces overall vehicle costs. This strategic change aims to boost affordability, appealing to a broader consumer base. The EV3, for example, is estimated to start at around 36,000 euros (about $37,800), falling within a price range between the earlier models, EV2 and EV4. The EV3 is designed to be more functional than it may appear, boasting dimensions similar to the Kia Sportage yet offering ample interior space suitable for taller passengers. This showcases Kia’s focus on practicality alongside electrification. Additionally, the PV5, slated for production to begin in July, may have various configurations, including options for cargo and passenger transport. Kia is even in collaboration talks with Westfalia for potential camper van conversions of the PV5, indicating an innovative approach to meet diverse consumer needs while also entering new market segments. Kia's launch comes at a critical juncture, as global demand for electric vehicles grows significantly. The automaker's strategy reflects a commitment to sustainable mobility while adapting to challenges posed by regional regulations and economic factors. Kia emphasizes that drivers using electric vehicles, such as those partnered with Uber, are adopting these technologies six to seven times faster compared to the general population in both the US and Europe, suggesting strong market potential for their new offerings.