Gavin Newsom prepares for 2028 presidential campaign with South Carolina visit

In July 2025, California Governor Gavin Newsom is set to make a significant trip to rural South Carolina, focusing on meeting with poor, black primary voters over two days. The visit will take place amidst his growing interest in a potential presidential campaign for the 2028 election. The South Carolina Democratic Party has announced that Newsom will target eight economically challenged counties, which have faced adverse environmental impacts and natural disasters. His objective is to highlight the need for federal support and investment in these regions, further reinforcing his presence as a prominent figure within the Democratic Party. During the visit, he is anticipated to engage with local communities affected by recent events such as Hurricane Helene and wildfires in Los Angeles. Governor Newsom's previous visits to South Carolina have brought mixed reactions, particularly among voters skeptical of his liberal political standing. In January 2024, he visited the state to support President Joe Biden and Vice President Kamala Harris, but the reception was not overwhelmingly favorable, pointing to lingering concerns among constituents about his policies. Newsom's forthcoming trip to predominantly Republican areas illustrates his strategy in building connections with voters who have historically leaned towards the opposing party. Holding informal meetings at cafes, churches, and community centers, his goal is to convey a message of solidarity with rural communities often neglected by state leaders. The significance of South Carolina cannot be understated, as it has historically played a pivotal role in Democratic primary elections. The state's early position in the primary calendar was instrumental to Biden's 2020 nomination, showcasing the power of black voters in determining the outcome of the election. This demographic constituents also share concerns that intersect with the governor's narrative regarding federal assistance amid climate-related adversities. Newsom's determined outreach is an attempt to gather support and establish himself as a viable candidate in future elections. Newsom is preparing for a competitive political landscape as he formally enters the presidential race, marked by a need to connect with diverse voter blocs across the nation. The potential implications of his two-day trip could reshape public perception and rally grassroots support for his anticipated campaign. As he navigates this intricate political terrain, Newsom's approach will need to resonate deeply with voters' challenges while striving to overcome any skepticism that may arise from his previous political maneuvers.