Majority of influencers spread unverified information without checking facts

In the United States, a study conducted by UNESCO revealed significant gaps in the information verification practices of social media influencers. Conducted prior to its publication in November 2024, the study found that 62% of influencers surveyed admitted they do not confirm the accuracy of the content before sharing it. Furthermore, a sizeable portion of these influencers are relying on personal experience and trusted sources rather than established news organizations or official documents. While 37% claimed to use fact-checking sites, the overall trend indicates a troubling level of unverified information permeating their platforms. This practice raises concerns, especially given that almost 40% of young Americans aged 18 to 29 turn to influencers for news, often leading to the dissemination of misleading claims that can cause real-world consequences. Instances include viral misinformation about migrants in Springfield, Ohio, which resulted in community panic and serious safety concerns due to unfounded allegations spread by right-wing influencers during a politically charged climate. Furthermore, allegations surfaced around right-leaning influencers who, unknowingly, received financial backing from Russia to propagate divisions and narratives that align with Kremlin interests. This lack of accountability and verification among social media influencers has prompted discussions about the need for better regulations and the responsibilities of digital content creators in ensuring the accuracy of the information their audiences consume.