PepsiCo Accused of Misleading on Gatorade Bar Health Benefits

A federal judge has ruled that a class-action lawsuit against PepsiCo regarding its Gatorade protein bars can proceed, following allegations of misleading health claims. The lawsuit, initiated in 2023 by three fitness enthusiasts, contends that PepsiCo falsely advertises the bars as beneficial for fitness and health, despite their high sugar content. The plaintiffs argue that the bars contain 29 grams of sugar, including 28 grams of added sugar, which contradicts the company's claims of promoting athleticism and well-being. The lawsuit emphasizes that had the product been marketed transparently—as a high-sugar candy rather than a health food—the plaintiffs would have made different purchasing decisions. They reference guidance from the Centers for Disease Control and Prevention (CDC), which links excessive added sugar consumption to serious health issues such as obesity, diabetes, and cardiovascular disease. PepsiCo attempted to dismiss the lawsuit, asserting that it does not market the bars as low-sugar or healthy, particularly for certain flavors. The company maintained that its claims about protein and athletic recovery do not imply a low-sugar product and that the sugar content is clearly labeled. Judge Pitts acknowledged that while some claims may be preempted by federal regulations, many statements made by PepsiCo could be seen as deceptive advertising. He concluded that the plaintiffs have a valid case, as they may not have been adequately informed to interpret the sugar content correctly, given the company's marketing strategies.