Cadbury's royal warrant revoked after 170 years of service
- Cadbury has held a Royal Warrant since it was awarded by Queen Victoria in 1854.
- King Charles III's review process resulted in over 100 companies, including Cadbury, losing their royal endorsements.
- The decision marks a significant shift in royal supplier relationships and reflects evolving standards concerning quality and sustainability.
In December 2024, King Charles III confirmed the withdrawal of the Royal Warrant from Cadbury, a British chocolate manufacturer that had held this status since its initial grant by Queen Victoria in 1854. This decision was part of a larger set of updates to royal endorsements, with over 100 companies losing their warrants during this round. While specific reasons for the revocation were not publicly disclosed, it is suggested that the King’s personal preferences and standards for quality and sustainability played a role. Cadbury’s commitment to sustainability has been questioned in light of its changes post-acquisition by Mondelez International, which has faced criticism for adapting product recipes and outsourcing production abroad. Meanwhile, the supply of Cadbury’s products to the Royal Household reportedly decreased over recent years, further complicating the brand’s standing with the royal family. With its royal endorsement rescinded, Cadbury expressed disappointment but acknowledged its history and significance in British culture.