Cadbury's royal warrant revoked after 170 years of service
- Cadbury, a historic British chocolate maker, lost its Royal Warrant after 170 years, due to King Charles's re-evaluation of suppliers.
- King Charles has granted royal warrants to 386 companies while stripping 100 companies, including Cadbury and Unilever, of their endorsements.
- The decision highlights a shift in royal preferences towards healthier options and sustainability, leaving Cadbury's owners disappointed.
In December 2024, Cadbury, the British chocolate maker, was officially dropped from the royal warrant list, marking a significant change after more than 170 years of royal endorsement. Cadbury's royal warrant, which recognized its long-standing provision of goods to the monarchy, first granted by Queen Victoria in 1854, was maintained under Queen Elizabeth II until her death in 2022. With the advent of King Charles, the royal household reviewed the list of companies holding royal warrants, considering sustainability and the nature of their supply relationships. As a result, Cadbury's presence diminished over the years, reflecting a shift in the preferences of the royal household, particularly under King Charles's health-conscious regime, which favors healthier snacks over traditional chocolate products. Cadbury's owner Mondelez International expressed disappointment regarding the decision but respected it.