Apple launches iPhone 17 preorders starting September 12

In the United States, Apple has announced the preorder date for the new iPhone lineup, which includes the iPhone 17, 17 Pro, 17 Pro Max, and iPhone Air. Preorders will open on September 12, 2025, at 5 a.m. Pacific time, providing eager customers the opportunity to secure their desired models ahead of the official launch. The devices will officially be available on September 19, 2025, in stores and online, as part of Apple's major product release strategy. Notably, the iPhone Air is being marketed as the slimmest iPhone yet, measuring just 5.6mm thick, while the other models come with a variety of advancements, including improved camera systems and longer battery life. The iPhone 17 series will feature significant upgrades over previous models, centered around the new A19 processor and enhanced camera capabilities. The Pro models will be distinguished by a unique camera bump design, housing a trio of 48MP fusion cameras, while the iPhone Air will offer a refresh rate of up to 120Hz with its 6.5-inch ProMotion display. Prices for the new models start at $799 for the iPhone 17 and go up to $1,399 for the 1TB iPhone Air. The preorder event aims to streamline the purchasing experience for customers, encouraging them to prepare in advance by visiting Apple's website for detailed information. Apple's emphasis on advanced technology and design reflects the company's ongoing commitment to innovation and consumer satisfaction. Various options such as trade-ins and flexible payment methods will be available during the preorder process. As the countdown to the official launch begins, consumers and tech enthusiasts alike are expressing excitement over the new features and capabilities of the iPhone 17 lineup. The market response is expected to be significant with many anticipating high sales, especially due to the popularity of the Pro models and the introduction of the iPhone Air. As of today, consumers have only a day left to prepare for the preorder experience, which has been designed to help avoid long waiting lines and stock shortages that often accompany new product launches. Apple's marketing strategy promises a smooth transition into the new era of their smartphone offerings, aiming to meet the demands of their dedicated customer base while attracting new users to their ecosystem.