New York Nico’s Very New York Party
- Nicolas Heller, known as New York Nico, celebrated his new book at Astor Place Hairstylists.
- The book highlights 100 small businesses in New York City, showcasing their cultural significance.
- This event underscores the importance of preserving local heritage and supporting small enterprises.
On a Tuesday night in the East Village of the United States, a unique celebration took place at Astor Place Hairstylists, a traditional barbershop that has served the community for over 75 years. Nicolas Heller, also known as New York Nico, hosted a gathering to honor his new book, co-written with journalist Jason Diamond. The book, titled "New York Nico’s Guide to NYC," features profiles of 100 small businesses throughout the city, aiming to preserve their stories in print. Throughout the event, Heller expressed his admiration for the city's lesser-known local characters and treasures. His work not only connects residents and visitors alike to New York's vibrant culture but also fosters appreciation for small business owners and their contributions to the community. Heller's passion for old-school establishments is evident, and this celebration signifies a broader movement to shine a spotlight on urban authenticity in a rapidly changing city.