Sidney Crosby invests in Swiss watch firm Norqain

In a noteworthy off-ice venture, Sidney Crosby, the captain of the Pittsburgh Penguins, has acquired an ownership stake in Swiss watchmaking company Norqain. This decision stems from Crosby's connection to former NHL player Mark Streit, who played an essential role in introducing the renowned watch brand to the Canadian superstar. Crosby has been an admirer of Norqain, donning their timepieces since their debut at the 2019 NHL All-Star Game in San Jose. Their collaboration aims to blend Crosby's sports legacy with Norqain's commitment to Swiss craftsmanship. Crosby's alliance with Norqain reflects mutual values, emphasizing ambition and a passion for their respective crafts. Both Crosby's humility and high standards resonate within the company, fostering a partnership perceived as beneficial for both parties. Mark Streit, now retired, was instrumental in connecting Crosby with Norqain after their time together on the ice, highlighting how personal relationships can fuel business ventures. Crosby, 37, continues to excel in his hockey career, holding records and accolades, including two Olympic gold medals and membership in the exclusive IIHF Triple Gold Club. However, his Penguins have recently struggled, missing the NHL playoffs for three consecutive years. Despite the team's challenges, Crosby's commitment to an impactful personal brand remains unwavering. This partnership with Norqain is a testament to Crosby's ability to pursue ventures beyond hockey while maintaining his competitive spirit. The collaboration aims to explore essential projects, merging Crosby's influence in sports with Norqain’s growing presence in the watchmaking industry, setting the stage for innovative endeavors moving forward.