Heinde & Verre: A New Player in the Craft Chocolate Scene
- Heinde & Verre, a stylish start-up in Rotterdam, offers unusual yet delightful chocolate flavors.
- The company is gaining attention for its creative approach to traditional chocolate-making.
- This innovative venture is part of Rotterdam's growing reputation as a hub for culinary startups.
Rotterdam-based Heinde & Verre, a burgeoning name in the craft chocolate industry, was established five years ago by Jan-Willem Jekel and Ewald Rietberg. The duo, who previously held different professions, found their passion for chocolate during a skiing trip, leading them to create a brand that emphasizes both local and exotic ingredients. The name "Heinde & Verre," meaning "near and far" in Dutch, reflects their commitment to sourcing ingredients from diverse locations, including cacao beans from equatorial regions. The brand's packaging enhances the consumer experience, featuring a cardboard window that reveals two individually wrapped 35g chocolate slabs, encouraging moderation with a suggested serving size. The unique flavors offered by Heinde & Verre invite exploration, with the chocolate described as both unusual and addictive. The rich creaminess of the chocolate, attributed in part to sunflower lecithin, sets it apart in the competitive market. Among the flavors tested, the Mylk 55% with banana emerged as a standout, surprising the reviewer with its delightful taste. While the Dutch Speculaas flavor may not appeal to everyone, it caters to those who enjoy the spiced cookie. The limited-edition 61% milk chocolate, characterized by its dark profile, also garnered attention, though the banana flavor remained the favorite. Each 70g bar is priced at £6.95, positioning Heinde & Verre as a premium option for chocolate enthusiasts.