Ole & Steen flourishes with five locations in New York City
- Ole & Steen operates five locations in New York City and employs a unique approach to its product offerings.
- The bakery's signature item, the Cinnamon Social, significantly contributes to its popularity among customers.
- With plans to expand further, Ole & Steen underscores the importance of maintaining authenticity while adapting to local preferences.
In Denmark, Ole & Steen, known as Lagkagehuset, operates 107 locations and has expanded successfully to the United Kingdom with 28 stores. The Danish bakery made its debut in New York City in 2019 and has flourished since then, becoming a significant player among various Scandinavian bakeries in the U.S. The company, led by Josh Pickens, has established five outlets in strategic locations across NYC including Bryant Park and Union Square. The bakery's continued success is attributed to its signature product, the Cinnamon Social. This dessert, featuring soft buttery pastry filled with cinnamon and vanilla custard, has become immensely popular among New Yorkers. Additionally, the company has focused on offering a diverse menu that emphasizes food beyond pastries, creating a relaxed café environment that appeals to locals and tourists alike. To adapt to American preferences, Ole & Steen faced challenges incorporating locally produced flour due to differences in milling processes, requiring them to make recipes from scratch. With ongoing expansion plans, the bakery aims to solidify its presence in New York City while exploring opportunities to extend its reach to other American cities. This strategic approach outlines a commitment to maintaining a balance between Danish traditions and innovative practices in a bustling urban backdrop, all while catering to the demands of an ever-evolving market.