William Grant & Sons acquires Famous Grouse and Naked Malt brands

In Scotland, on July 1, 2025, William Grant & Sons completed its acquisition of the iconic whisky brands Famous Grouse and Naked Malt from Edrington. This significant transaction followed a series of regulatory approvals, including one from the UK Competition & Markets Authority. Previously, Edrington had owned Famous Grouse since the 19th century, but their shift towards focusing on 'ultra-premium spirits' led to the decision to sell these brands. The acquisition indicates William Grant & Sons' intention to strengthen its portfolio in the blended whisky market, which is especially relevant as the industry trends towards premium products. Famous Grouse, known for its blended malt whisky, has been Scotland's bestselling whisky since 1980. It holds a Royal Warrant, currently renewed by King Charles III, and is available in over 100 countries, making it a significant player in the whisky industry. With this purchase, William Grant & Sons aims to leverage Famous Grouse's established market presence while also exploring growth opportunities for Naked Malt, which is relatively newer in the market. This strategic acquisition not only complements their existing brands, such as Glenfiddich and Balvenie, but also reflects the evolving landscape of whisky, where blended brands are competing alongside more premium offerings. Soren Hagh, the newly appointed chief executive of William Grant & Sons, expressed enthusiasm for the acquisition, emphasizing his commitment to building Famous Grouse into a global icon and investing in the future of both brands. The deal marks a noteworthy moment for William Grant & Sons as they take ownership of not just the brands but also their associated inventories, although specific production arrangements post-acquisition have yet to be disclosed. For consumers and industry analysts alike, this acquisition presents an intriguing development as it signals potential growth and innovation within the Scotch whisky sector. Furthermore, the implications for Edrington's focus on premium products versus blended offerings could reshape competitive dynamics in the whisky market. As the whisky industry evolves, this acquisition could set precedents for future transactions and market strategies. With major brands undergoing shifts in ownership and focus, the influence of companies like William Grant & Sons in the blended whisky segment could redefine consumer expectations and potentially encourage a resurgence in brand-focused marketing. Overall, this acquisition appears to be a calculated move by William Grant & Sons to ensure their continued relevance and success in a competitive global market.