Matilda Djerf accused of making employees cry in toxic workplace
- Matilda Djerf, founder of Djerf Avenue, has been accused by employees of bullying and aggressive behavior.
- Allegations include instances of favoritism, verbal abuse, and a contradiction between the company's public image and internal practices.
- The negative workplace atmosphere raises questions about Djerf's leadership and the overall company culture.
In recent weeks, allegations have surfaced regarding Matilda Djerf, the founder of Djerf Avenue, and her management style at the company. Employees have reported experiences of bullying, claiming that Djerf often yelled at them, leading to emotional distress and panic attacks. These claims suggest that the once-promoted image of an inclusive and supportive work environment is at odds with the reality reported by staff. Instances of favoritism were noted, with claims that only select individuals could use certain facilities, highlighting a divide in treatment within the workplace. Further allegations have come to light concerning Djerf's comments about body image, specifically regarding models featured within her brand. Employees recalled Djerf's harsh remarks about model appearances, which contradicted her public message of inclusivity. This has raised concerns about the consistency of her values and the impact of her words on those who look up to her. One employee reflected on a model's size, recounting Djerf's directive to reshoot the images because the model appeared