Chinese Developer Launches Black Myth: Wukong, A Game-Changer in PC Gaming

Black Myth: Wukong, developed by Game Science, has emerged as a leading single-player PC game, with projections of up to 35 million copies sold in 2023, generating over $1 billion in revenue. The game is based on the legendary Monkey King from the 16th-century Chinese novel 'Journey to the West,' and its success is attributed to its engaging gameplay, cultural familiarity, and effective marketing strategies in China. Feng, the founder of Game Science, transitioned from a mobile gaming background to pursue his dream of creating high-budget PC titles. After leaving Tencent in 2014, he established Game Science, which received significant investment from Hero Games, allowing the studio to develop Black Myth: Wukong. Despite facing challenges, including a backlash over inappropriate comments in 2020, the studio has made significant strides in the gaming industry. Analysts note that the game's success reflects a shift in the Chinese gaming market, where players are increasingly embracing PC titles. This trend contrasts with the traditional preference for mobile games, indicating a potential change in consumer behavior. The game's cultural roots and narrative have resonated with players, setting it apart from other titles like Elden Ring, which features an original storyline. As word-of-mouth reviews spread, the game is expected to gain traction in international markets, further enhancing its global appeal. While Game Science has achieved remarkable success, experts suggest that the studio still has work to do to establish itself as a globally recognized developer.