Students gain real experience in Ventura County's hospitality sector

In March 2025, students from the Oxnard Union High School District in the United States shared their experiences from the recently concluded Ventura County Hospitality Week, which took place from January 27 to January 31. The event was organized by the Ventura County Lodging Association (VCLA) and aimed to engage students in the local hospitality industry through practical workshops and activities. This initiative marks a significant step in bridging the gap between education and industry, allowing students to gain valuable skills and insights into career opportunities in tourism and hospitality. During the week, students participated in hands-on workshops and were involved in developing digital marketing campaigns for the region. They collaborated with VCLA’s marketing team, gaining practical experience by creating live digital marketing and social media campaigns designed to promote Ventura County as a travel destination. This experience not only gave students an insight into the workings of tourism marketing but also helped them to understand the importance of real-world skills in their potential future careers. Local leaders emphasized the significance of this initiative in fostering a skilled workforce. According to Debra Gallagher from the Oxnard Union School District, the engagement from local businesses is crucial in inspiring students and showcasing the career opportunities available in the hospitality sector. The involvement of VCLA in connecting students with mentors and hands-on experiences is intended to reinforce VCLA’s mission to enhance the region's tourism sector while preparing the next generation for future careers. As VCLA continues to partner with educators and local businesses, the impact of these initiatives is expected to grow, emphasizing the organization's commitment to building a diverse and skilled workforce. Through partnerships and opportunity creation, VCLA is not only driving visitation to Ventura County but is also playing a pivotal role in shaping the future leaders of the hospitality industry.