Taylor Swift's reputation skyrockets after catalog ownership announcement

On June 10, 2025, Taylor Swift achieved a significant milestone by announcing that she has regained ownership of her first six albums. This moment marked a breakthrough in her ongoing battle for control over her music catalog, which had previously been sold away from her. Following this announcement, her 2017 album Reputation saw a remarkable revival in sales, with a staggering increase of nearly 1,200%. During the latest tracking period in the United States, Reputation sold 15,000 copies, a substantial recovery that reflects her enduring popularity among fans. The album's resurgence is further underscored by its projected rise on the Billboard 200 chart, where it is forecasted to jump from No. 78 to No. 5, indicating a growing interest and re-engagement from listeners. Alongside the sales surge, the consumption of Reputation surged by over 221%, totaling 42,000 equivalent album units, driven not only by purchases but also by a notable spike in streaming activity. With nearly 35 million streams recorded on platforms such as Spotify and Apple Music, this digital engagement represents a 125% increase compared to the previous week. In addition to the success of Reputation, Swift's 2006 self-titled debut album also enjoyed a revival during this period. It broke into four U.K. charts, marking a significant return as fans explored her work amidst her reacquisition of catalog rights. The debut album peaked on several charts, including making a strong appearance on the Official Albums Sales chart. This resurgence is indicative of both the excitement among Swift's fanbase and their engagement with her original works. Swift’s announcement prompted fans to revisit and celebrate her existing music, as they anticipate new versions of her early albums, which she has been re-recording. As her campaign for creative control continues, these developments highlight the shifting dynamics in the way her music is received and the public’s renewed interest in her older projects. Overall, Taylor Swift's recent ownership of her music catalog has not only benefitted her album sales but has also reinvigorated her catalog's appeal, as evidenced by the spike in both purchases and streams. The success of Reputation serves as a testament to her influence and the loyalty of her fanbase, while providing insight into the music industry's complex landscape regarding artist ownership and rights.