Carlsberg ends production of iconic British ales amid backlash

In a controversial move that has sparked widespread criticism, Carlsberg Marston's Brewing Company (CMBC) announced the discontinuation of 11 classic ales, including Bombardier and Banks's Mild, as of the end of 2024. This decision has raised concerns among drinkers and industry advocates, as it is seen as a significant blow to British brewing heritage. The move follows CMBC's earlier closure of the Jennings Brewery in Cumbria and the sale of the Eagle Brewery to a foreign company, raising alarms about the diminishing landscape of traditional British breweries. Furthermore, the Campaign for Real Ale (CAMRA) emphasized that this delisting would reduce consumer choice and could potentially lead to job losses within the industry. Gillian Hough, vice chairman of CAMRA, expressed disappointment over the axing of these iconic ales, stating that it exemplifies the negative consequences of industry consolidation and profit-driven decision-making by large corporations. Hough's comments underline concerns that the traditional and cultural aspects of brewing are being sacrificed in favor of corporate strategies aimed at maximizing profits. The public reaction has included calls for a greater emphasis on supporting local independent breweries, although it remains uncertain whether CMBC will facilitate such initiatives. Additionally, the brewing industry is grappling with challenging economic conditions, compounded by recent tax increases that put pressure on pubs and brewers alike. Emma McClarkin, chief executive of the British Beer and Pub Association, highlighted the significant impact of the latest budget changes, estimating a £650 million deficit in the sector. Industry stakeholders are concerned that these developments could result in venue closures, job cuts, and increased prices for consumers. The situation stands as a stark reminder of the pressures faced by traditional breweries in an increasingly competitive and economically strained environment. As CMBC moves forward following its acquisition of Marston's, which became fully controlled by Carlsberg in July 2024, the broader implications of these decisions will continue to be felt across the UK brewing landscape. The future of British brewing culture hangs in the balance, as consumers and local breweries face the consequences of declining choices in cask ales and kegged beers. This trend raises questions about the sustainability of the country’s brewing heritage and the role that larger corporations play in maintaining or damaging it.