Adjust launches AI tool to transform app growth strategies

On May 27, 2025, in San Francisco, the measurement and analytics company Adjust announced the beta launch of its innovative product, Adjust Growth Copilot. This new tool is designed specifically for growth teams in the app industry, providing them with valuable insights through advanced artificial intelligence. The purpose of this launch is to enhance how marketers make data-driven decisions by allowing them to ask direct questions and receive clear, contextual answers without the need for complicated reporting processes. Built from client feedback, this product addresses the growing need for efficiency and clarity in performance monitoring. The company emphasizes that the integration of AI is aimed at changing the traditional methods that growth professionals use to analyze performance. By enabling direct queries and offering detailed performance insights, Adjust Growth Copilot transforms the reporting experience. Growth teams can now diagnose performance changes quickly, spot anomalies, and create actionable insights efficiently. This shift is particularly crucial as the app market becomes increasingly competitive, and the need for swift decision-making rises. Furthermore, by connecting seamlessly with existing tools, the product aims to increase team productivity. One of the key features of the Growth Copilot is its ability to support asynchronous decision-making, aligning insights with the advertisers' goals. For instance, it can suggest high-performing creatives and optimize budgets, thereby enhancing overall growth operations. Avi Blumenstein, the Director of Growth Marketing at Age of Learning, Inc., praised the product, stating that it saves time by providing reports without the need for additional report creation or modifications. The launch of Adjust Growth Copilot represents a significant step forward in harnessing AI capabilities specifically for app growth challenges. As the application of AI expands, Adjust anticipates continuous improvements and innovations that will further integrate AI with business context, benefiting clients now and in the future. Overall, this product aims to redefine workflows for growth professionals by turning convoluted reporting processes into actionable insights, facilitating quicker responses to business needs.