Havas warns of risks after backlash from fossil fuel clients
- Havas, based in Paris, has faced criticism for its contract with Shell.
- The company acknowledged the reputational risks linked to fossil fuel clients.
- Havas highlighted the pressure it faces regarding public perception and client relationships.
In Paris, advertising agency Havas faced backlash after securing a major advertising contract with UK oil giant Shell, leading to warnings about reputational risks associated with its fossil fuel clients. The criticism intensified following the withdrawal of 'B Corp' certification from four Havas agencies by the nonprofit B Lab, citing concerns related to the Shell deal. As Havas prepares for a Dutch stock market listing in December 2024, its prospectus highlights the potential for significant negative publicity that could challenge its relations with new clients perceived as environmentally harmful. Although Havas claims the situation has not materially affected its financial performance, the discourse surrounding the environmental stewardship of its clients remains a significant point of concern.