Morph Launches Global Consumer Layer for Blockchain in New York, Sept 2024

On September 12, 2024, Morph announced the launch of a global consumer layer aimed at enhancing blockchain adoption among everyday users. This initiative addresses the significant gap between blockchain's potential and its current mainstream usage, which stands at only 3.9% of the global population. Morph's approach focuses on usability and consumer-centric development, aiming to dismantle barriers that hinder widespread adoption. Cecilia Hsueh, Co-Founder and CEO, emphasized the need for a cohesive framework that connects blockchain technology with consumers through intuitive products. The global consumer layer is designed to be more than just an Ethereum Layer 2 solution; it integrates optimistic and zero-knowledge rollups to improve security and efficiency. Azeem Khan, Co-Founder and COO, highlighted the importance of providing builders with essential resources, such as funding, marketing support, and community building, to foster the development of applications for the mass market. This support is crucial for addressing the needs of developers who often struggle with resource access. Morph envisions a transformative shift in the blockchain landscape, aspiring to make blockchain technology as integral to daily life as smartphones and social media. By creating an ecosystem that supports consumer-friendly solutions, Morph aims to reshape Web3 and encourage developers, investors, and enthusiasts to participate in this vision.