Sep 8, 2024, 12:00 AM
Sep 8, 2024, 12:00 AM

Off-White After Virgil Abloh

Highlights
  • Ibrahim Kamara was approached by New Guards Group to lead Off-White after Virgil Abloh's death.
  • Kamara, who has a background in styling and editing, accepted the role, believing in the evolution of the brand.
  • His vision for Off-White will debut at New York Fashion Week on September 8, 2024.
Story

Ibrahim Kamara, a stylist and editor of Dazed magazine, was approached by New Guards Group to take over Off-White after the unexpected death of its founder, Virgil Abloh. Despite his background in styling and a brief two-year collaboration with Abloh, Kamara accepted the challenge, believing in the importance of continuing Abloh's legacy. He views Off-White as a concept that can evolve, rather than merely a brand to replicate. Kamara's vision for the brand will be showcased for the first time at New York Fashion Week on September 8, 2024, where he plans to hold his show on the community basketball courts of Brooklyn Bridge Park. This event marks a significant moment in the fashion world, as it represents a new chapter for Off-White under Kamara's direction, emphasizing the brand's adaptability and relevance in contemporary culture.

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