ITV establishes new guidelines for presenter behavior after scandal
- Following the Phillip Schofield scandal, ITV introduced new conduct and standards guidelines for its presenters.
- These guidelines were intended to ensure responsible behavior but have been criticized for their vague language.
- Critics argue that specific, enforceable rules are necessary to effectively address the misconduct of on-screen talent.
In response to a significant scandal involving Phillip Schofield, a prominent figure at ITV, the broadcaster implemented new conduct and standards guidelines for its on-screen talent. The guidelines, which were distributed by Dame Carolyn McCall, ITV's chief executive, were developed to address widespread concerns about the behavior of male presenters that had resulted in considerable financial and reputational damage for the network. These measures reflect a broader industry challenge regarding misconduct and aim to mitigate potential risks of inappropriate behavior among television personalities. Despite their intention, the guidelines have been criticized for their vague and general nature, lacking the specific and stringent messaging needed for effective enforcement. The recommendations, which include advice such as