Chappell Roan critiques Hailey Bieber’s Erewhon smoothie creation

Chappell Roan, a popular artist, recently shared her candid thoughts on Hailey Bieber's viral Erewhon smoothie during an interview with The Face. The smoothie, known as Hailey Bieber's Strawberry Glaze Skin Smoothie, is priced at $19 and has sparked significant interest in health and wellness circles. Roan criticized the drink, claiming it is essentially a milkshake despite its fancy ingredients, which include almond milk, vanilla collagen, and various organic fruits and sweeteners. Many taste-testers have noted its overwhelming sweetness, raising questions about its health benefits. The smoothie gained popularity after Bieber posted it on her Instagram, leading to a surge of orders at Erewhon, a high-end supermarket chain. Vito Antoci, Erewhon's executive vice president, highlighted how the drink has attracted a demographic eager to capture the experience of enjoying a celebrity-endorsed beverage. This phenomenon illustrates the power of social media in driving consumer trends, particularly among younger audiences who idolize figures like Bieber. Bieber's initial visit to Erewhon was simply to order a regular smoothie, but the unexpected demand for her creation prompted her to collaborate with the store. The drink's success is a testament to the influence of celebrity culture on food and beverage trends, as well as the marketing strategies employed by upscale retailers. Roan's critique reflects a broader conversation about the perception of health foods and the marketing tactics that can sometimes mislead consumers. As the health and wellness industry continues to evolve, the distinction between genuinely healthy options and indulgent treats remains a topic of debate.