AeroPress unveils premium glass coffee press in Palo Alto

On September 27, 2024, AeroPress, Inc. introduced the AeroPress Premium coffee press in Palo Alto, California, just ahead of National Coffee Day. This new model features a sophisticated design using high-end materials such as handmade, double-walled borosilicate glass, stainless steel, and aluminum. The components, including a stainless steel filter cap and stirrer, are crafted for both performance and aesthetics, responding to consumer demand for a more premium brewing experience. The AeroPress Premium aims to reflect current trends in the coffee industry, emphasizing space-saving designs and fast brewing methods. It is positioned as an elegant centerpiece for coffee enthusiasts, suitable for home use as well as in cafés and restaurants. The product launch is accompanied by the AeroPress Stainless Steel Organizer, designed to neatly store the coffee press and its accessories. David Cole, CMO of AeroPress, highlighted that this product is a tribute to the brand's heritage while advancing craftsmanship in coffee brewing. The innovative design includes a groundbreaking double-wall glass that enhances both functionality and visual appeal. The launch coincides with National Coffee Day, celebrating the global coffee community and its impact on lives. The AeroPress Premium and its organizer will be available for purchase on September 29, 2024, through AeroPress.com and Williams-Sonoma.com, with plans for broader distribution in the following months. This release marks a significant step in the evolution of the AeroPress brand, catering to the desires of coffee lovers worldwide.