Empire Continental Land rebrands as Precedent Land Company for growth
- Empire Continental Land has transformed into Precedent Land Company, an independent entity.
- The company focuses on acquiring and enhancing raw land for various community developments.
- The rebranding reflects a strategic commitment to sustainability and community enrichment.
On December 2, 2024, Empire Continental Land, previously a division of Empire Communities, officially rebranded as Precedent Land Company. Headquartered in Vaughan, Ontario, the new entity is now a standalone organization operating under the parent company, Willowdale Asset Management. This rebranding signifies a strategic shift aimed at focusing on land development while enhancing its long-term value. Precedent Land Company emphasizes a thoughtful approach towards land use. With industry expertise as its foundation, the company aims to maximize the potential of raw or vacant land for various community developments, including residential, industrial, and mixed-use projects. The leadership at Precedent is committed to sustainable practices that not only provide immediate value to investors but also contribute to the creation of thriving neighborhoods. The company's mission aligns closely with that of Willowdale Asset Management and reflects a broader vision for growth and diversification within the real estate sector. Precedent Land Company is driven by the belief that every project should improve the land's inherent qualities while delivering enduring benefits for both homeowners and the greater community. Mark Tutton, the Chief Operating Officer, articulated this vision by stating that they are motivated by imagination and a desire to 'bring land to life'. As they undertake various projects, Precedent Land Company aims to preserve and elevate the unique attributes of land, ensuring that developments remain beneficial for generations to come.