Hamleys unveils top Christmas toys at London Santa's Grotto
- Hamleys toy store in London has announced its top toy picks for Christmas 2023, including popular brands and new items.
- The selection process, led by Victoria Kay, began at the start of the year, focusing on current trends in the toy market.
- The curated list aims to simplify gift-giving for parents, ensuring a diverse range of appealing toys for children.
In London, the iconic Hamleys toy store has unveiled its list of the most sought-after toys for the upcoming Christmas season. The selection includes a mix of classic favorites like Lego and Play-Doh, alongside newer items such as food-themed plush toys and a super lifelike baby doll. Victoria Kay, the head of buying and merchandising at Hamleys, emphasized the importance of trends in toy selection, noting a significant influence from food themes in the plush market this year. The store's buyers begin scouting for the best toys at toy fairs early in the year, ensuring a diverse and appealing collection for children of all ages. This year’s list reflects a strong blend of branded toys and Hamleys' own creations, catering to various interests and preferences. The selection process is meticulous, aimed at simplifying gift choices for parents during the busy holiday season. With popular items like the Moana Singing Doll and the Play-Doh Hulk Smash & Squish, Hamleys aims to provide a comprehensive guide for parents looking to delight their children with the perfect gift this Christmas.