Forbes ranks world's best banks based on customer experiences

In a recent report released by Forbes in April 2025, a significant survey was conducted to identify the best banks worldwide. More than 50,000 participants took part from 34 different countries, providing insights into their banking experiences and preferences. The survey targeted those with checking or savings accounts, ensuring that feedback was based on actual customer interactions. Participants rated their banks on critical criteria such as trustworthiness, customer service, and digital services, contributing to an overall evaluation of each bank's performance. Among the findings, several banks stood out for their commitment to digital innovation and customer care. In Canada, Tangerine emerged as a leading bank after prioritizing clients’ needs and investing heavily in technology to enhance financial services. Their customer base has grown to over 2 million individuals, thanks to their focus on financial wellness and a consistent digital experience that meets consumer expectations. Internationally, SoFi captured the top position in the United States with a customer base of 10 million, identifying the need for personalized services as a core strategy. Similarly, Nubank in Brazil gained recognition for its customer feedback-driven approach, ensuring they continuously adapt to meet their clients' changing needs. Their introduction of Generative AI technology to aid customer service agents has resulted in significant improvements in service efficiency and quality, reflecting the bank's commitment to customer satisfaction. The survey's methodology, conducted between October and December 2024, involved evaluating banks based on customer satisfaction and recommendations, highlighting a transition in how banking institutions operate within an increasingly digital landscape. As customer behavior shifts further toward mobile platforms, banks are compelled to enhance their digital footprints, ensuring they remain competitive and responsive to consumer demands.