Starbucks introduces new Blackberry Sage Refreshers for Valentine's Day

As Valentine's Day approaches, Starbucks has launched a selection of new beverages, specifically their Blackberry Sage Refreshers, which became available starting February 4, 2025, in the U.S. and Canada. This marks a return of seasonal favorites, enticing customers with refreshing options that blend fruit and herbaceous flavors. The new drinks embody a seasonal theme, featuring deep violet coloring reminiscent of winter evenings. Billy Altieri, the lead beverage developer, explains that this drink line was designed to provide customers with refreshing yet balanced flavors during colder months. The drinks include the Blackberry Sage Refresher, Blackberry Sage Lemonade Refresher, and a Midnight Drink. This launch signifies Starbucks’ intent to innovate with herbal and fruit flavor pairings akin to trends observed in cocktails and nonalcoholic beverages. Beyond the new drinks, there are also special Valentine’s Day-themed cold cups and tumblers available for a limited time in stores. Following the beverage trend, the Valentine's season inspires additional events and culinary offerings across the country. For instance, in Massachusetts, a dessert crawl on February 8 offers various sweet treats, and a Valentine's pop-up market in Boston runs from February 11 to Valentine's Day, showcasing local brands and gifts. Meanwhile, New Hampshire is set to host the 'Fire On Main' event featuring a community bonfire, food trucks, and family-friendly entertainment. These events highlight the festive atmosphere surrounding Valentine's Day. Businesses and communities seem to embrace the holiday spirit, promoting local economies and encouraging social gatherings that foster connection. The blend of special beverages and local events showcases a creative approach to celebrating love and togetherness during this time of year, paving the way for new traditions and celebrations.