Saudi Arabia lifts 35-year cinema ban, sparking industry revival

In December 2024, Saudi Arabia continues to witness significant changes in its cultural landscape, particularly with the film industry’s rise symbolized by events like the Red Sea International Film Festival. This film festival, which took place in Jeddah, serves as a platform to celebrate emerging talents, such as Roula Dakheelallah, who recently received a prestigious award for her work despite still balancing a conventional job. The reopening of cinemas in 2018 marked a radical change, ending a 35-year ban imposed by the government due to the influence of conservative religious authorities. Since then, Saudi Arabia has been actively investing in expanding its cinema sector, which is part of the Vision 2030 program aimed at diversifying the economy and reducing dependence on oil. The Kingdom plans to construct 350 cinemas equipped with over 2,500 movie screens. By April 2024, there were already 66 active cinemas across 22 cities, showcasing both local productions and international films, including from Hollywood and Bollywood. Additionally, production hubs like Al Hisn Studios have been established to enhance local filmmaking capabilities and foster a burgeoning entertainment industry. Media companies, such as Telfaz11, have entered partnerships with global giants like Netflix to produce original content, indicating a commitment to creating diverse narratives that reflect the evolving social norms within the country. However, the cultural transformation is complex and viewed critically by some, especially regarding the government’s use of entertainment as a tool for positive global perception while overlooking serious human rights issues. Activists express concerns about the potential whitewashing of the kingdom’s human rights record, as the government maintains strict control over free speech and expression. Crown Prince Mohammad bin Salman’s Vision 2030 initiative is delivered amid scrutiny regarding his governance, particularly as Saudi Arabia prepares to host international events like the FIFA 2034 World Cup. The intertwined facets of entertainment, culture, and global politics paint a more nuanced picture of the ongoing changes in Saudi society. The film industry’s growth not only represents a new frontier for artists and encourages storytelling previously deemed taboo but also reflects a significant cultural shift for a nation historically defined by its conservatism. While films like “My Driver and I” show signs of progress and explore complex human relationships, they also remind viewers of the underlying challenges, including censorship and societal changes that still lag behind. The commitment to storytelling and cinematic expression is evident, and industry participants acknowledge the need for patience as the country navigates its evolving identity and creative landscape.