Zoho launches new analytics platform with AI insights and custom models

Zoho Corporation has launched a new version of its self-service BI and analytics platform, enhancing its capabilities significantly. This update introduces advanced data management features, allowing users to create and manage complex ETL data pipelines. The platform now includes a Unified Metrics Layer, which standardizes and catalogs business metrics, ensuring accurate decision-making. Additionally, the integration of generative AI capabilities aims to democratize access to insights for a diverse range of users, from business owners to data scientists. The new version emphasizes extensibility, enabling businesses to synchronize and standardize data across various tools for comprehensive analysis. With the addition of a model development Code Studio and AutoML, users can build custom machine learning models tailored to their specific needs. This focus on flexibility and user empowerment positions Zoho Analytics as a competitive player in the analytics market. Experts highlight the importance of these enhancements, noting that they not only improve data management but also facilitate a more user-friendly experience through natural language interfaces. This approach lowers barriers for business users, allowing them to interact with and analyze data more effectively. The integration of AI features is seen as a strategic move to enhance productivity and provide businesses with timely and accurate insights. Overall, the launch of this updated platform reflects Zoho's commitment to leveraging AI and advanced analytics to support small to mid-sized firms in gaining insights and competitive advantages similar to larger enterprises. The new capabilities are expected to transform how businesses approach data analysis and decision-making.