DJI unveils new palm-sized drone at IFA Berlin 2023

At IFA in Berlin, DJI introduced the Neo, a new palm-sized drone that weighs only 135 grams, making it the lightest and most compact drone the company has ever produced. This drone is designed to appeal to social media enthusiasts and influencers, similar to the earlier Spark model. The Neo features remote-free control, allowing users to operate it without a traditional remote, enhancing its accessibility for beginners. The Neo's design emphasizes ease of use and safety, with a focus on AI-driven navigation and subject tracking. It offers various shooting modes, including Dronie, Spotlight, Helix, and Boomerang, which cater to different filming styles and enhance the user experience. These features are particularly appealing for those looking to create engaging content for social media platforms. The pricing strategy for the Neo is also noteworthy, with a base model priced at $199 and a bundle option available for $289, which includes three extra batteries. This pricing positions the Neo as an affordable option for consumers interested in capturing aerial footage without the complexity often associated with larger drones. DJI's return to the palm-sized drone market comes after the discontinuation of the Spark in 2019, indicating a renewed interest in compact drones. The company aims to capture a segment of the market that values portability and ease of use, potentially expanding its user base among casual drone enthusiasts.