Dr. Norm"s launches fiery hot crunch bar in California

On September 17, 2024, Dr. Norm's, a sibling-owned cannabis company based in California, introduced their innovative Fiery Hot Crunch Bar, marking their first venture into savory edibles. This limited edition product is designed to cater to the growing trend of spicy snacks, appealing to consumers who enjoy bold flavors. Each bar contains ten servings of 10 mg THC, totaling 100 mg, and is positioned as a unique addition to their existing lineup of crispy rice bars. The launch of the Fiery Hot Crunch Bar reflects a broader market trend, as major fast-food chains like Burger King and McDonald's have recently introduced spicy menu items. This indicates a rising consumer demand for spicy flavors, which Dr. Norm's aims to capitalize on. Co-founders Jeff Koz and Roberta Wilson emphasized their commitment to staying attuned to consumer preferences, positioning their brand as a leader in the specialty-infused food sector. Dr. Norm's was founded in 2017 to honor the legacy of their parents, with a focus on healthcare and quality baked goods. The company has pioneered the first nano-emulsified, fast-acting infused baked goods line in California, boasting an onset time of just 15 minutes. This innovation sets them apart in the cannabis edible market, allowing for a more immediate experience for consumers. The Fiery Hot Crunch Bar is now available at select dispensaries throughout California, inviting adventurous snackers to explore a new dimension of cannabis-infused treats. As the spicy snack trend continues to grow, Dr. Norm's is poised to attract a diverse audience of flavor enthusiasts.