Peyton Manning invests $45 million in innovative YouTube golf brand

In March 2025, Peyton Manning, along with Omaha Productions and several financial companies, announced a significant investment of $45 million into Good Good Golf, a rapidly growing YouTube golf company. Founded by Garrett Clark, Matt Scharff, and Stephen Castaneda, Good Good Golf has made waves in the golfing world, attracting a massive audience with engaging content and dynamic merchandise offerings. The investment was made to fuel the brand's expansion plans, enhancing their reach and enabling them to create even more exciting experiences for their community. Good Good Golf has quickly established itself as a leader among numerous YouTube golf channels, routinely outpacing traditional golf broadcasts in viewership. The company’s CEO, Matthew Kendrick, expressed optimism about this investment, stating that it would help scale their media and commerce initiatives. Good Good Golf’s innovative approach has attracted a younger demographic, which is coveted by marketers and brands alike, demonstrating golf's ability to evolve with modern technology and media. The funding will allow Good Good Golf to create a broader range of engaging content, expand its merchandise lines, and organize live tournaments and events that resonate with fans of all ages. Manning highlighted his excitement about partnering with Good Good Golf, citing the fun and creative nature of their content while also hoping to improve his golf game through the experience. This partnership reflects a broader trend where traditional sports figures and investment firms are increasingly turning their attention toward digital and YouTube-based sports platforms. Furthermore, Good Good Golf is among a growing cohort of YouTube channels focusing on golf that also includes names like Grant Horvat, Bob Does Sports, and The Bryan Bros. The rise of these platforms illustrates a significant cultural shift in how sports are consumed, favoring interactive and viewer-driven content over established broadcasting methods. As they continue to grow, the company aims to harness this momentum to redefine the experience of golf for a new generation of fans, showcasing the ability of digital platforms to reshape the sports landscape.