POP MART Taiwan boosts sales efficiency with Appier's AI platform

In Taiwan, on April 22, 2025, Appier announced that POP MART Taiwan has successfully incorporated its AI-powered conversational marketing platform, known as BotBonnie. This innovative solution is a part of Appier's Personalization Cloud and aims to facilitate the online-merge-offline (OMO) transformation for POP MART. The adoption of this platform has significantly simplified the management of limited-edition product sales, showcasing the impactful integration of technology within the retail space. The implementation of BotBonnie brought remarkable results for POP MART Taiwan, including a 90% surge in campaign participation and a swift growth of 210% in its LINE official account users. Moreover, the platform significantly reduced manual effort and time spent on processes, achieving an impressive 30% decrease. These changes have set a new standard for transparency and operational efficiency within the designer toy industry, highlighting the value of automation in modern retail practices. Sabrina Yeh, the Public Relations Manager for POP MART Taiwan, noted the benefits of automating key aspects of the customer interaction process, such as lotteries and redemption. This automation ensures fairness and enhances the overall customer experience, making the process smoother and more engaging for buyers. The positive reception and favorable results have motivated POP MART Taiwan to strengthen its collaboration with Appier, indicating a strong desire to continually improve its operational strategies. Looking ahead, POP MART Taiwan has outlined plans to further enhance the OMO experience. Future improvements will include the ability for customers to reserve entry time slots, allowing for more flexible allocation of purchasing opportunities. This means both existing and new members can enjoy a tailored shopping experience. Additionally, the release of remaining tickets will depend on real-time demand, which should help to maximize customer engagement. To keep customers engaged during wait times, personalized add-on recommendations will also be offered to encourage higher conversion rates and retention, marking a new chapter for retail technology in Taiwan.