SNL roasts Harris’s interview performances: ‘Looking for a viral moment’

As the U.S. approaches Election Day in less than three weeks, Vice President Kamala Harris has significantly modified her media strategy. She has adopted an approach reminiscent of former President Donald Trump, actively participating in a range of radio, television, and social media platforms to promote her campaign. This change comes after a prolonged period where Harris did not engage in any media interviews, raising concerns about her visibility given the election's tight race against Trump. On a recent episode of Saturday Night Live (SNL), Harris was humorously critiqued during a skit where actor Alec Baldwin, impersonating Fox News anchor Bret Baier, asked her if she was merely seeking a viral moment. Maya Rudolph, portraying Harris, responded with a nod to popular online quotes, reflecting the current social media landscape's influence on political communication. This shift in strategy appears to be a direct response to the competitive nature of the upcoming election, where engagement and virality can significantly impact public perception and voter outreach. Harris's comments and style during interviews suggest a strategic effort to connect with a broader audience, especially at a crucial time in her campaign. The rapid exchange of viral content surrounding political figures, including the transformation of Trump’s comments into memes and songs, showcases the evolving role of entertainment in politics, especially during election seasons. It remains to be seen how this new strategy will affect her standing as Election Day approaches.