Tesla Exec Mocks Stellantis' Fiat For New Commercial Comparing Fiat 500e With Cybertruck: '...Really Nailed This...' - Tesla (NASDAQ:TSLA)
- Wes Morrill, lead engineer for Tesla's Cybertruck, criticized Fiat USA's ad for the Fiat 500e, claiming it serves as a promotion for the Cybertruck.
- The advertisement highlights the differences between the two vehicles, focusing on the Fiat's compactness versus the Cybertruck's larger size.
- Despite being the only EV from Fiat in the U.S., the 500e's sales are significantly lower than those of the Cybertruck, indicating a competitive disadvantage.
In the United States, Tesla's Cybertruck lead engineer Wes Morrill criticized Fiat USA's recent advertisement for the Fiat 500e, which compares the small electric vehicle to Tesla's Cybertruck. Morrill suggested that the ad was more of a promotional tool for the Cybertruck than for the Fiat 500e, questioning whether it would lead to increased sales for either vehicle. The ad, titled 'You Say Tomato, We Say Pomodoro,' highlights the differences between the two vehicles, emphasizing the Fiat's compact size and ease of parking compared to the Cybertruck's striking design and larger dimensions. Despite the Fiat 500e being the only electric vehicle offered by Fiat in the U.S., its sales have been significantly lower than those of the Cybertruck, with only 235 units sold in the third quarter compared to Tesla's 16,692 Cybertrucks. The contrasting marketing strategies reflect the competitive landscape of the electric vehicle market, where established brands like Tesla continue to dominate sales figures, while newer entrants like Fiat struggle to gain traction.