Philips Hue reveals major upgrade with new outdoor range at IFA 2025

At the International Funkausstellung (IFA) in Berlin, Germany, held from September 2 to September 6, 2025, Signify unveiled a significant update to its Philips Hue product line. Known for smart lighting solutions, Philips Hue showed off a revamped lineup that includes a new entry-level product range, innovative strip lights, and a secure video doorbell. The highlight of the event was the introduction of the Hue Bridge Pro, which enhances the control and security capabilities of existing Hue lighting systems. The Hue Bridge Pro signifies a substantial upgrade from its predecessors by replacing the familiar white casing with an all-black design. It features advanced capabilities and introduces Hue Motion Aware technology, turning existing Hue bulbs into motion sensors for enhanced home security. Moreover, most existing Hue bulbs can now detect movement, aiding in lighting automation. This feature aims to bolster the functionality of smart lighting, making homes not only more aesthetically pleasing but also more secure. The launch of the new Hue Essential range signifies Philips Hue's strategy to appeal to budget-conscious consumers. The Essential line will include various products such as A19 bulbs and GU10 spots at competitive prices, which offer similar functionalities as premium versions while maintaining the brand's integrity. This effort is a clear indication of Philips Hue's intention to compete more effectively against budget brands like Govee, Linkind, and Aqara in the smart lighting market. Starter kits that include bulbs with essential accessories are a part of this new range, simplifying the onboarding process for new users. In addition to the outdoor updates, a complete overhaul of the strip lighting line was unveiled, showcasing the new Hue OmniGlow, which utilizes innovative technology to eliminate hotspots. This offers a uniform glow essential for creating the right atmosphere in homes or outdoor settings. Other outdoor lighting features included the Festavia globe string lights, perfect for gardens or patios, enhancing the outdoor ambiance. Furthermore, the Hue Secure video doorbell adds a layer of security with its features, including a wide-angle lens and two-way audio capabilities. The integrated smart light triggers enhance security features, alerting homeowners when someone approaches their door. Lastly, the introduction of generative AI capabilities within the Hue ecosystem indicates Philips Hue’s move toward integrating advanced technologies. The new AI assistant can recommend lighting scenes based on a user's mood or occasion and is expected to evolve to handle more automations soon. With the introduction of the AI-driven mode in the Hue Sync PC app, users can anticipate a more immersive experience with smarter, dynamic entertainment lighting, which solidifies Philips Hue's role at the forefront of smart home technology innovations.